Designed!
Scroll Story Design:
Youth Basketball Enrollment
Social Media Design:
LeBron's Free Agency Decision
This project was created for my Introduction to Graphic Design course, where I designed a vertically scrolling, web-first digital publication using the "scrollytelling" format popularized by outlets like the New York Times. Building on the topic from my previous Social Design project, I focused my story on youth enrollment rates in basketball, using statistics and data to shape the narrative. I designed the piece in Figma, moving from lo-fi wireframes to a refined hi-fi prototype, and used color intentionally to guide the reader through the story and reinforce its energy and tone. The piece also includes an interactive infographic along with additional small interactive elements, encouraging users to engage with the content rather than passively scroll past it. This project pushed me to think beyond static design, considering how navigation, pacing, and interactivity all shape a reader's experience of a story on the web.
This project was created for my Introduction to Graphic Design course, where the assignment was to design a single-image poster paired with a supporting carousel to break down a real, current event for a specific audience. I chose to focus on LeBron James' free agency decision, a story that was unfolding in real time and had sports fans and media buzzing about where he'd sign next. I wanted the piece to feel timely and fun rather than overly serious, using an eye-catching headline and a consistent visual style to pull viewers through the carousel, including a data-backed infographic and a clear call to action on the final slide. I designed the visuals in Photoshop and brought them to life with animation in Canva. This project taught me how to translate a fast-moving sports story into an engaging, scroll-stopping social media design while thinking critically about visual hierarchy, motion, and audience appeal.
Designed!
Scroll Story Design: Youth Basketball Enrollment
Social Media Design: LeBron's Free Agency Decision
This project was created for my Introduction to Graphic Design course, where I designed a vertically scrolling, web-first digital publication using the "scrollytelling" format popularized by outlets like the New York Times. Building on the topic from my previous Social Design project, I focused my story on youth enrollment rates in basketball, using statistics and data to shape the narrative. I designed the piece in Figma, moving from lo-fi wireframes to a refined hi-fi prototype, and used color intentionally to guide the reader through the story and reinforce its energy and tone. The piece also includes an interactive infographic along with additional small interactive elements, encouraging users to engage with the content rather than passively scroll past it. This project pushed me to think beyond static design, considering how navigation, pacing, and interactivity all shape a reader's experience of a story on the web.
This project was created for my Introduction to Graphic Design course, where the assignment was to design a single-image poster paired with a supporting carousel to break down a real, current event for a specific audience. I chose to focus on LeBron James' free agency decision, a story that was unfolding in real time and had sports fans and media buzzing about where he'd sign next. I wanted the piece to feel timely and fun rather than overly serious, using an eye-catching headline and a consistent visual style to pull viewers through the carousel, including a data-backed infographic and a clear call to action on the final slide. I designed the visuals in Photoshop and brought them to life with animation in Canva. This project taught me how to translate a fast-moving sports story into an engaging, scroll-stopping social media design while thinking critically about visual hierarchy, motion, and audience appeal.